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  Sep. / 06 / 2010 | English | Français
 
 
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Search engine marketing
is it crucial to your business?
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Paid Search PPC

Pay-per-click advertising (PPC), is often used by businesses for a guaranteed high ranking or to display an ad beside natural results by paying the search engine company.

PPC advertising is rapidly becoming the most popular and cost-effective way to increase the traffic on your website. This is because as opposed to SEO, it can produce rapid results for your business. It can also work well in combination with an SEO plan in order to bring immediate online awareness of your products and services.

Our advanced strategies, bid management expertise and conversion
optimisation techniques will give you a competitive edge. Our Adwords specialist looks after our clients' GoogleAdwords campaigns. This individual has passed the Google Advertising Professional exam

We can help you with:

  • Keyword analysis to determine the most effective key phrases to use in promoting the site
  • Analysis of your competition in order to ascertain how disadvantaged your online presence is in relation to them
  • Setup and management of pay per click campaigns across a variety of traffic sources
  • Keyword and creative campaign preparation
  • Landing page analysis and optimisation
  • Testing of advertising copy and choice of targeted keyphrases to determine which listings gave the best clickthrough rate
  • Proactive analysis of the return on investment provided by paid traffic sources at campaign and keyword level
  • Managing Google’s Adwords quality score for maximum ROI
  • International pay per click management

We are able to run your SEO and PPC campaigns in French, English and Spanish.

Pricing

Our standard pricing structure is based on an initial set price for setting up your campaign which depends on the client's existing website and needs, plus a monthly charge based on our time spent fine-tuning your campaign.

We do not believe in pricing structures based on a percentage of your montly spend. We will only charge you a montly fee. This will depend on factors such as: complexity of your target market, quality of your website content, frequency of the reports you require and competition within your market.

Typically a small website of about 5 to 10 pages on a montly budget of €500.00 would pay a set-up fee of €450.00 plus at the beginning of the project plus an ongoing monthly fee for optimisation of the campaign ranging from €75 to €150. Every customer is has different requirements so the quoted prices are only given for general information purposes.

We can offer you significant reductions in pay-per-click management services if you also require services such as website redesign and/or organic search engine optimisation.

Contact us

If you want to know more about pay per click advertising please contact us on + 33 (0)8 70 44 42 11 or alternatively fill in our contact us form and we'll get back to you shortly.


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